Chief Marketing Officer Auto

Примеры будущих задач:

Details of Auto specifics as of strategy: Auto consists of 2 categories: Comtrans and Autocars. 

• Autocars - mature business with force competition, complex relatively narrow target audience difficult to get/attract. Here is the need to set-up processes underdeveloped in Avito marketing (for example currently - special projects, but this can be changed based on goals\target audience specifics).
• In Comtrans there is a goal of new business development.
• Auto Vertical is very complex in terms of product and business units - there is a need for search for synergies (autoteka, transaction, classified, dealers) - soft skills of integrator & game changer becoming very important

Вам предстоит:

1) Marketing and communication strategy for Auto:

- defining marketing target audience segmentation and positioning

- competitive marketing benchmarking and assessment of Avito's probability to win vs. them

- defining marketing goals: image and awareness/consideration, users growth/engagement/retention metrics

- defining key marketing instruments (internal and external) and their usage sequence and scale

- defining key partnerships’ opportunities

2) Definition and implementation of Auto cross-category marketing plan:

- Integrated campaigns planning including all media, offline and internal Avito marketing channels

- Pre- and post- effectiveness assessment of the marketing plan

- Efficiency improvement initiatives: initiating and implementing marketing innovation test projects

- Responsibility for marketing compliance and risk management questions  

3)Auto marketing budget responsibility:

- Responsible for buyers and TRX buyers total Auto

- Shares responsibility for Revenue with ASD

- Responsible for annual budget forecasting and forecasting accuracy for the Auto in total,

- Responsible for detailed monthly forecasting and accuracy 

- Sizing and structuring of overbudget and investment marketing budget requests 

- Approval of tender requests and marketing expenses within budgeting limits

 4) Auto marketing team management:

- Defining and defending marketing team structure for cross-category programs in Auto

- Recruitment, development and performance assessment of in Auto marketing team. 

- Succession plans definition for key marketing roles of the vertical

- Engagement and motivation of vertical's marketing team management

Cross-functional team management:

- Defining vertical's requirements for dotted-line teams

- Contributing to hiring of key marketing teams in Central marketing/other verticals' upon request

 5) Long-term strategy development for the vertical and vertical's categories and marketed products together with vertical Business development, Product, Sales and Strategy teams:

- initiating key product changes required for successful marketing of the vertical

- customer journey map: defending key changes required for efficient marketing funnel - together with product & business development teams

- identifying brand related challenges and actions needed for effective vertical's marketing - together with central team

Мы ждём, что вы:

Knowledge of big digital products (even if b2b than massively used b2b like Yandex Direct) marketing trends\practices and competitors (incl. abroad markets) proven by:

12+ years solid experience in marketing incl.

5+ years of experience in big digital products marketing

5+ years of experience of leading a team: experience recruiting, motivating, inspiring marketing team

Experience of 1bln + budget management (proven success campaigns)

MUST HAVE:

 Experience of marketing strategy definition and execution with focus on positioning, branding and digital implementation (perf + media)

Problem solving advanced skill - analytical skill + justification for senior stakeholders

Proven experience of complex data analysis for product/product marketing programs set-up and execution (ROI based a as plus)

Experience managing and collaborating with internal/external teams of excellence (creative, media, events, SMM, performance, CRM)

Experience leading the development of integrated marketing campaigns

Curiosity for technology and the future evolution of user experience in IT

Cross-functional experience in product, business development, sales or strategic consulting as a plus

English - advanced

Работа у нас — это:

The opportunity to implement your ideas in a project with a multi-million audience;

Talented team ready to support your initiatives;

Powerful hardware, additional monitors and everything you need for productive work;

Transparent bonus system, a decent salary - we will discuss the amount at the interview;

Health care: from the first day you will have voluntary health insurance with dentistry, a therapist and a massage therapist are available in the office;

Personal budget for training, which can be spent on books, courses and conferences;

Development of useful skills: in courses for employees, you can improve the art of negotiations or learn English;

Remote work and a wonderful office two minutes from the Belorusskaya metro station: a panoramic view of the city center, places for secluded work and recreation areas.